Niki isn't married yet and nor has any children. Currently, Niki is in a relationship with Nate West. West is an American, drummer and cinematographer by profession. West also shoots videos for Niki's YouTube.
Niki is active on social media, has 1.83 million followers on her Twitter and 2.5 million followers on her Instagram as of June 2018.
Niki and her sister, Gabi created their YouTube channel, nikiandgabibeauty on September 3, 2012. The first video uploaded on their channel goes by the title "Demi Lovato Inspired Curls Tutorial", which has been viewed over 531K times by mid-2018.
"nikiandgabibeauty" has amassed a subscriber base of 6.7 million and has 771 million views as of June 2018.
Nikie launched her own YouTube channel titled Niki DeMar, on June 28, 2014. Within the span of four years, Niki DeMar has accumulated 1.4 million subscribers and has 97 million viewers.
Niki has an estimated net worth of $800 thousand. Niki owns a YouTube channel all by herself and another with her daughter Gabi. Niki and Gabi together are worth $1.5 million. Niki alone earns around $180 per day ($66 thousand a year) from her YouTube channel.